Youtility: Why Smart Marketing is about Help Not Hype

Summary: Interesting book full of compelling reasons why modern marketing is about creating helpful content (“Youtility”) that leads to better brand loyalty. I probably read this book about 9 years too late since a lot of the marketing tactics in this book are very common in today’s age of marketing.

My Takeaways for this one didn’t make it over from the original site: the text there turned out to be copy-pasted from The Mom Test’s notes instead. Worth writing real ones whenever you get a chance.