CONTENT MANAGEMENTWalt has a passion for creating and delivering engaging multimedia content. Walt has effectively planned and arranged video content, graphics, images and other digital assets into a creative, cohesive and action-oriented user experience within across various internal and external web properties.
BROADCASTWalt’s wide range of post-production experience started with internships in broadcast television at KARE-TV and WPSU, where he developed a passion for editing videos in a live TV setting.
SOCIAL MEDIA MARKETINGWalt has increased WeatherNation TV brand awareness across core social media platforms by crafting compelling weather content specifically tailored to company’s Facebook, Twitter and YouTube communities.
Pennsylvania State University
University Park, PA. 2006-2010
- BACHELOR OF ARTS: Telecommunications with an emphasis in Video Production
- MINOR: Business Liberal Arts
- Named to Dean's List Junior and Senior Year.
Walt’s diverse experience producing multimedia content started at WeatherNation TV, editing weather videos for a fast-paced 24/7 cable channel startup that broadcasts in over 30 million homes nationwide. As the first Multimedia Producer for WeatherNation TV, Walt collaborated with meteorologists, associate producers and web developers to create and deliver high-quality multimedia content for WeatherNation’s website, social media accounts and cable weather channel. As the Digital Media Specialist for a medical device company, Walt conceptualized and delivered digital marketing content that educated the orthopedic surgeon community about Tornier’s line of joint-replacement products – while continually reinforcing brand identity. Additionally, Walt has produced and managed hundreds of multimedia items that were marketed across the company’s portfolio of external-facing web properties.
- Video Production 80%
- Video Editing 90%
- Social Media Marketing 60%
- Content Management 90%
Music ProductionMusic produced, written and recorded by Walt Kruhoeffer